In a world where men are treated like second-class citizens, a new kind of male model has emerged.

According to a report from New York magazine, a group of men from New Zealand decided to make the leap to a modeling career after learning how hard it was to find the right female models.

The model is a former contestant on Celebrity Apprentice, but the group of male models has a different goal than their male counterparts: to help men feel more empowered and at home in their own skin.

[NYMag] [New York]