BMW is reportedly developing a new SUV that it hopes will become the “next big thing” in the industry, a model that would offer an affordable price for the luxury brand’s luxury SUV lineup.
The new SUV, according to an internal memo from BMW senior vice president of design Markus Schulz, would have a base price of around $100.
The car could go on sale in 2021, according the memo, but there are a few key elements that BMW is going to need to get right to make the SUV affordable.
The key is to have the vehicle as quiet as possible, as well as a “super-high” performance and driving dynamics, according an internal BMW memo obtained by Business Insider.
The memo says the SUV would be equipped with the latest in advanced technology including electric motors, an air suspension system, a “new body structure,” and an “advanced infotainment system.”
It also claims that BMW has created a new driver training program to teach drivers about safe driving techniques, including how to handle blind spots, how to keep their hands on the wheel and how to “recover control” from a crash.
The automaker will reportedly be selling the new SUV in two models: a premium version of the M4 and a midsize version of its existing midsize SUV, the M3.
Both models will cost around $80,000 and $85,000, respectively.
The premium M4 would be the only vehicle currently available with the same powertrain as the standard M4, which includes a 1.6-liter, turbocharged I-4 engine.
The midsize M3 would feature a 2.0-liter I-3 engine, and the standard sedan version would feature an all-wheel-drive (AWD) system with a rear-drive layout.
Both of the models will have a powertrain rating of 310 horsepower and 310 lb-ft of torque, according BMW.
The M4’s base price is set to go up by $6,200 from the standard model, according Business Insider, with the base price for all the available trim levels rising to $72,500 from the base model.
However, the automaker has reportedly told dealers that the base pricing of the vehicle will not change.